Saturday, July 23, 2011

Target very bullish on Canada

Target has formed a separate company, Target Canada, to launch and run its estimated 200 stores over the next few years. And it's interesting to see how bullish the executives are talking. President Tony fisher has bluntly stated that there will up to 74% more staff in the new Targets than in the Zellers stores they will replace. Anyone who knows anything about retail understands that this is a big gamble. It has to be based on as belief that Target can hugely increase volume at these locations. I hope that's right. It will mean a lot of jobs. Fisher said Target will pour up to $10-million into each store site to refurbish it. All I can say is the Zellers are looking pretty sad right now. Target will hire 150 to 200 employees per store, much many more than the Zellers average of 115. You go Target! -- Trish