What's next? Apparently Target, the dynamic retailer which is said to be headed for Canada, has dropped its name from the company logo. How will people know whether to call it Target or Tar-Jay? But seriously, won't they have to keep the name on their stores? The change was discovered publicly when the new logo showed up on a television game show called “Million Dollar Money Drop.” Logo nerds noticed the change. This news follows Starbucks’s recent announcement that it will be dropping the text from its logo. Academics who study such things, say this trademark move is gutsy. The trademark serves to represent the collective goodwill and reputation of the company to the public. They note the epic failure of the new Coke logo in 1985. Because there was no Internet, it took Coke nearly three months to realize they had blown it -- Trish 
Tuesday, January 11, 2011
Now Target drops name from logo
What's next? Apparently Target, the dynamic retailer which is said to be headed for Canada, has dropped its name from the company logo. How will people know whether to call it Target or Tar-Jay? But seriously, won't they have to keep the name on their stores? The change was discovered publicly when the new logo showed up on a television game show called “Million Dollar Money Drop.” Logo nerds noticed the change. This news follows Starbucks’s recent announcement that it will be dropping the text from its logo. Academics who study such things, say this trademark move is gutsy. The trademark serves to represent the collective goodwill and reputation of the company to the public. They note the epic failure of the new Coke logo in 1985. Because there was no Internet, it took Coke nearly three months to realize they had blown it -- Trish 
